Growth & Strength Shampoo

Apply few pumps to wet hair, massage into a foam from roots to ends, then rinse. Repeat if needed. For best results, follow with FORTIFY CONDITIONER or FORTIFY MASK and FORTIFY ELIXIR.

Oriundo de Coffea

Derived from coffee seeds, is rich in caffeine, antioxidants, and lipids. It stimulates hair growth, strengthens hair, and enhances hydration and shine. Ideal for reducing hair loss and improving scalp health.

Hyaluronic Acid

Powerful humectant that retains up to 1,000 times its weight in water, providing intense hydration for hair and scalp. It improves elasticity, reduces breakage, smooths cuticles, and controls frizz, leaving hair soft and shiny.

Biotin (Vitamin B7)

Promotes hair growth by boosting keratin production, strengthens hair, and supports thicker, fuller hair. It nourishes the scalp, improves resilience, and helps prevent thinning and breakage.

Vitamin B5

Hydrates, strengthens, reduces breakage, and enhances shine by smoothing the cuticle. It soothes the scalp and minimizes hair loss.

Vegan Keratin

Plant-based protein that strengthens and repairs hair, mimicking natural keratin. It boosts elasticity, reduces breakage, and adds smoothness and shine, making it ideal for damage from heat, chemicals, and environmental stressors.

Buriti Oil

From the Amazonian Buriti palm, is rich in vitamins A, C, E, and beta-carotene. It deeply hydrates, restores elasticity, adds shine, and protects against environmental stress, making it ideal for dry or color-treated hair.

Olive Oil

Packed with vitamins and antioxidants, deeply moisturizes, enhances shine, and protects hair from UV and pollution. Ideal for dry or color-treated hair, it’s a key ingredient for soft, healthy, and glossy hair.

Shampoo 01

Aqua, Lauryl Glucoside, Cocamidopropyl Betaine, Cocamide Dea, Peg-90-M(0,015%), Polyquaternium-7, Coffea Arabica Leaf/Seed Extract, Sodium Benzoate, Phenoxyethanol, Caprylyl Glycol, Glycerin, Phenoxyethanol, Calcium Pantothenate, Hydrolyzed Wheat Protein, Creatine, Sodium Hyaluronate, Caprylyl Glycol, Dipropylene Glycol, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Parfum, Peg-150 Distearate(0,015%), Panthenol, Phenoxyethanol And Ethylhexylglycerin, Citric Acid, Disodium Edta, Benzyl Salicylate.