Born in Brazil to a family of Italian descent, Paulo Lanfredi’s journey began in physical therapy, where he learned the value of precision, patience, and transformative care. Carrying this philosophy into hairstyling, he focused on solutions that went beyond aesthetics, treating hair with the same attention as the body. This unique approach quickly set him apart, attracting clients seeking real results, not just style.

Our product line is built around simplicity and innovation, using advanced technology to reduce the need for excessive products. Every item in the Lanfredi collection is carefully crafted with a clear, numbered system, making it easy for you to follow your hair care routine. Each product is designed for a specific purpose, so your hair gets exactly what it needs. Free from toxic chemicals, our sustainable formulas are as gentle on the environment as they are on your hair, combining the benefits of several products into one for a more effective, hassle-free solution.